Discover the Road Less Travelled with Ardent.

Ardent is run by a team of family and friends who live and breathe everything off-road. Buckle up because we want to take you on one hell of a ride. Let’s, explore, dream and discover together.


Our next trek is to Morocco on March 23rd – camping or hotel. Click here for more detail!

Ardent Adventures can take you anywhere and you truly can drive the story you want to tell. No road is long with good company, so join Russ and the team on some epic overland adventures both here in the UK and abroad. Russ’s adventures are frequently featured in Land Rover Monthly, 4×4 Magazine, The Landy and The Yorkshire Post.


Ardent Events is a 4×4 training and events specialist. From corporate training and team building, to PR, hospitality, product launches as well as private and individual training just for fun. You’ll be put through your paces by Libby and the team. Libby is a mud and mascara kind of girl, with an exceptional 4×4 pedigree and is probably one of the only female 4×4 tour leaders in Europe.

Off Road

If you’re looking to buy your own customised off-road vehicle then put it in the hands of our expert team. Ardent Off Road will take the hassle out of the process and ensure you’re delivered the vehicle you want and deserve. It’ll be with you on time and we’ll keep you updated through the entire, exciting process. You might say ‘You Can’t’. We say ‘Watch Us!’